Barbie’s EXTRA! Doll Release
New toy release campaign
SENIOR DESIGNER // XX ARTISTS // 2022
WHAT I DID:
Concepted and pitched an AR experience for the launch of Barbie EXTRA!, then worked with a 3D team to bring four different dolls and their looks into one interactive filter. I developed the visual concept and mockups, collaborated with the 3D artists on the assets, and worked hands-on in Spark AR to build and deliver the final experience.
SCOPE:
Art Direction, Creative Concepting, AR, 3D Collaboration, Motion
Concepted and pitched an AR experience for the launch of Barbie EXTRA!, then worked with a 3D team to bring four different dolls and their looks into one interactive filter. I developed the visual concept and mockups, collaborated with the 3D artists on the assets, and worked hands-on in Spark AR to build and deliver the final experience.
SCOPE:
Art Direction, Creative Concepting, AR, 3D Collaboration, Motion
Barbie EXTRA! was a line of dolls built around very loud clothes, very loud accessories, and generally being extra. For the launch, Mattel wanted an Instagram AR experience that let fans try on the dolls’ different looks themselves. We packed four Barbie EXTRA! looks into one filter that lived on Barbie’s Instagram.
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