Hot Wheels
AR Filters for Hot Wheels’ Social Channels
SENIOR DESIGNER // XX ARTISTS // 2023
WHAT I DID:
Concepted and pitched two AR experiences for Hot Wheels’ Instagram, then worked with a 3D team to bring the selected ideas to life. I designed and animated the initial mockups, art directed the 3D assets, and worked hands-on in Spark AR to build and deliver the final filters.
SCOPE:
Art Direction, Creative Concepting, AR, 3D Collaboration, Motion
Hot Wheels wanted two interactive AR filters that could live permanently on their Instagram profile. We created two very different ways to play with the brand in your phone: one put you behind the wheel of a Hot Wheels car, while the other turned your tongue into a racetrack.
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