Lilly’s Birthday Wish
Unicorn Island’s Annual Birthday Fundraiser
ART DIRECTOR // XX ARTISTS // 2024
WHAT I DID:
Worked with a team of designers and Lilly Singh’s internal marketing team to concept and develop the visual identity for her 35th birthday fundraising campaign. I helped ideate and pitch the initial creative directions, then developed the campaign’s 90s-yearbook-meets-editorial look and carried the system across the final social assets and animation.
SCOPE:
Creative Direction, Art Direction, Visual Identity, Campaign Design, Motion
Worked with a team of designers and Lilly Singh’s internal marketing team to concept and develop the visual identity for her 35th birthday fundraising campaign. I helped ideate and pitch the initial creative directions, then developed the campaign’s 90s-yearbook-meets-editorial look and carried the system across the final social assets and animation.
SCOPE:
Creative Direction, Art Direction, Visual Identity, Campaign Design, Motion
For her 35th birthday, Lilly Singh teamed up with her nonprofit Unicorn Island to raise $35K for young women in India. The campaign leaned into Lilly’s nostalgia as a 90s kid, mixing yearbook-photo energy with a more contemporary editorial look to make some pretty serious statistics feel colorful, personal, and actually shareable. She surpassed the $35K goal within the first week.
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