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Lilly’s Birthday Wish Unicorn Island’s Annual Birthday Fundraiser

Unicorn Island, a non-profit organization, empowers girls across cultures. In honor of Lilly's 35th birthday, she raised funds specifically to amplify the voices of undervalued young women in India. The campaign spread awareness and highlighted the realities they face. Drawing inspiration from Lilly's nostalgia as a "90s kid," the campaign had a vintage yearbook meets contemporary editorial design, with a playful contrast to the serious statistics. Lily surpassed her $35K goal within a week, making the campaign a huge success.

Agency: XX Artists

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