Celebration Tour
Madonna’s Celebration Tour
SENIOR DESIGNER // MEDIA MONKS // 2024
WHAT I DID:
Worked with the Executive Creative Director to translate the existing visual identity for Madonna’s Celebration Tour into a social-first design system. I developed the social creative deck and established how the tour branding would live across Reels, static graphics, and a suite of GIPHY stickers, then worked with junior designers to carry the system through production.
SCOPE:
Art Direction, Social Design, Motion, GIPHY
Worked with the Executive Creative Director to translate the existing visual identity for Madonna’s Celebration Tour into a social-first design system. I developed the social creative deck and established how the tour branding would live across Reels, static graphics, and a suite of GIPHY stickers, then worked with junior designers to carry the system through production.
SCOPE:
Art Direction, Social Design, Motion, GIPHY
Madonna’s Celebration Tour was a retrospective spanning four decades of her career. Our team developed the social campaign surrounding the tour announcement and rollout, translating its existing visual identity into a system built specifically for social.
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