Meghan Trainor’s Takin’ It Back
Pop album release campaign
SENIOR DESIGNER // XX ARTISTS // 2022
WHAT I DID:
Designed and built an AR filter for the launch of Meghan Trainor’s Takin’ It Back, creating versions for both Instagram and TikTok. I also designed and animated a larger suite of campaign assets, translating the album’s visual world across Instagram, TikTok, Twitter, Facebook, and GIPHY.
SCOPE:
Art Direction, AR, Social Design, Motion, GIPHY
SCOPE:
Art Direction, AR, Social Design, Motion, GIPHY
After a three-year break from releasing music, Meghan Trainor returned with Takin’ It Back. The album launch came with a giant pile of social content, including AR filters, animation, GIPHY stickers, and campaign assets designed to live across basically every social platform imaginable.
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