MoviePass Marketing Campaign
ART DIRECTOR // FREELANCE // 2019
WHAT I DID:
Designed and animated a frankly enormous suite of social assets for the release of CATS, adapting the film’s existing campaign creative across Instagram and Facebook. My work included trailer cutdowns, motion graphics, promotional edits, and graphic overlays, plus approximately one million variations and deliverables for the social rollout.
SCOPE:
Art Direction, Social Design, Motion, Video Editing, Campaign Production
Designed and animated a frankly enormous suite of social assets for the release of CATS, adapting the film’s existing campaign creative across Instagram and Facebook. My work included trailer cutdowns, motion graphics, promotional edits, and graphic overlays, plus approximately one million variations and deliverables for the social rollout.
SCOPE:
Art Direction, Social Design, Motion, Video Editing, Campaign Production
MoviePass wanted to make some noise around its newly lowered monthly subscription price, so we created a social campaign built around the very appealing idea of going to the movies a lot without spending a lot. The campaign included a whole pile of animated and static social content, plus a custom suite of GIPHY stickers for the internet at large.
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